Amazon Research Paper Example | Topics and Well Written Essays - 3250 words

Amazon - Research Paper Example Since its inception, the company has witnessed significant growth to become a member of Fortune 100 Company in the US. It specialises in selling a variety of goods and services online. 1.1 Mission and strategy of Amazon According to its official website, the company’s mission is: â€Å"to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.† The company uses the strategy of selling a variety of products online and it targets customers from all corners of the globe. 1.2 Products or services of the organization Amazon.com offers millions of unique new, refurbished, and used items in categories such as books; movies; music & games; digital downloads; electronics & computers; home & garden; toys; kids & baby; grocery; apparel; shoes & jewelry; health & beauty; sports & outdoor; and tools, auto & industrial (Amazon, 2013). The company has also incorporated thousands of sellers and software developers which use its trademark across the globe. 1.3 SWOT analysis â€Å"A SWOT analysis is used to identify internal strengths and weaknesses of a business and external opportunities and threats facing it,† (Strydom J. p 31). This section outlines these environmental factors facing Amazon. Organization’s internal strengths and weaknesses Strengths Regarded as the world’s best online retailer of various products Technological innovation has driven the growth of Amazon.com to offer a wide range of products to the customers conveniently and at lower prices. It operates international retail websites, and worldwide network designed to fulfil the needs of the customers across the globe Amazon is comprised of teams that work across the world on behalf the customers and it provides 24/7 support to the consumers. Weaknesses The company is mainly present in developed parts of the world where some developing countri es are not fully covered The payment methods used by Amazon are not compatible with other countries’ banking sectors Organization’s external environmental factors Opportunities The company has opportunities to partner with different retailers which will help it to increase the revenue it generates. New information and communication technology is continuing to develop hence the company is poised for continual growth. Threats Online retailing is now characterised by competition since a wide range of organizations have also adopted this strategy which is very convenient. 1.4 Staffing in terms of employee categories Amazon is an equal opportunity employer and it is committed to staff a diverse workforce on the basis of a barrier-free employment process. The company employs about 88  400 people around the world and it has offices fulfilment centers, customer service centers, data centers, and software development centers around the globe (Amazon, 2013). The company is gui ded by the provisions of Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans'